Important factors when using video streaming services in Italy 2021, by generation
Overall, the most important factor when watching video streaming services in Italy was the subscription cost in the second quarter of 2021, with 54 percent of respondents saying this was important to them. While Gen Z rather considered the access to high-quality content and a smooth and seamless experience as most important for them, Gen Xers and baby boomers stated that subscription costs and high-quality content were most essential.